What makes us unique

Innovation inspired by nature

At ZIWI®, everything we do has to respect nature. Instead of harsh processing, we use innovative methods inspired by nature. We pioneered the world’s first gentle air-drying technology, which preserves the nutritional value of our raw and pure ingredients. And now, we’ve created another new innovation: Z-MicroSteam™, which creates a delicious light texture pets love.

Every ZIWI recipe is packed full of natural nutrition to keep your pet in peak health.

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How to build your bowl for peak nutrition

Ethically-sourced high quality ingredients
Peak nutrition for pets
New Zealand sourced proteins
No rendered meats or meals
Nature inspired
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Shop our range

We’ve created a variety of recipes, so every cat and dog can enjoy pure ZIWI nutrition, no matter what type of food they prefer.

Air-dried recipes

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We invented our own gentle air-drying innovation, so we gave it a special name: Z-TWINTECH®. It’s our way of gently protecting the nutritional benefits of our raw ingredients, making it easy to serve.

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Steam & Dried recipes

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Our new Steam & Dried range is made with our innovative Z-MicroSteam™ method, which combines delicate micro-steaming with gentle air-drying. This creates a light texture cats and dogs love.

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Canned wet food

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Mix it up with our ZIWI canned recipes, full of flavour, nutrition, and essential moisture. Each recipe is packed with meat, organs, bone, and seafood – including our famous New Zealand green mussels.

Freeze-dried boosters

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Superboost their bowl with our Freeze-dried boosters. Each recipe is packed full of nature’s most functional raw ingredients, to support your pet’s health and wellness with an extra boost, naturally.

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Chews, treats & rewards

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Explore the ZIWI range of treats and rewards, as well as our range of chews to support your dog’s dental health and keep them smiling. All chews, treats, and rewards are inspired by your dog’s natural diet.


ニュージーランドでサステナブルに飼育・漁獲 私たちが提携している農家、養鶏家、漁師は、サステナブルかつ倫理的な方法で動物を育てています。彼らはカイティアキタンガ(ニュージーランド・マオリ族の土地と海の守護者の概念)の原則に基づき、未来の世代に受け継ぐために、生き物や環境を守っています。 動物たちは、ニュージーランドの恵まれた温暖な気候のもと、クローバーや野草が生い茂る美しい牧草地で、365日のびのびと育てられています。

  • フリーレンジ(放し飼い)、100%グラスフェッド(牧草飼育)

  • 持続可能な方法で漁獲された天然の魚介類

  • ケージフリー(放し飼い)で地元産の鶏

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