Your pet is a carnivore

Which means ZIWI® recipes are perfectly crafted for your furry friend. Cats and dogs thrive on a whole prey, carnivorous diet, consuming whole animals to get their nutritional needs.

That’s why our PeakPrey® recipes are crafted to be biologically appropriate. They contain unmatched, authentic inclusions and variety of highly digestible meat, organs, fish, green mussels, and bone.

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The benefits of a carnivorous diet

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The benefits of a carnivorous diet

Increased energy and vitality

The nutrient-dense PeakPrey recipes are packed with plenty of energy for a longer life of playtime with you.

Improved gut health and digestion

A carnivorous diet with low carbs and no added fillers supports healthy gut flora and acidity for digestive health.

Healthier teeth and gums

Feeding your cat or dog a natural, carnivorous diet - along with natural chews and treats - helps support good oral health.

Improved heart and cognitive health

Our recipes contain amino acids like taurine, which support your pet’s heart and cognitive health.

Z-BOOST® Superfoods

It’s the ultimate nutritional boost! A blend of cold-washed green tripe or poultry heart, whole New Zealand green mussels and organic kelp. Together they’re a source of vitamins, minerals, and antioxidants to support brain, as well as skin and coat health.

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    Cold-washed Green Tripe

    A highly palatable natural source of probiotics and fatty acids, this superfood helps with sensitive stomachs, and supports healthy digestion. Perfect for picky pets!

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    New Zealand Green Mussels

    These are high in Omega-3 fatty acids for healthy skin and coat health.

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    Organic Kelp

    A source of trace vitamins and minerals your pet’s body can’t produce naturally. For instance, iodine, which regulates the thyroid hormone.

Shop our range

We’ve created a variety of recipes, so every cat and dog can enjoy pure ZIWI nutrition, no matter what type of food they prefer.

Air-dried recipes

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We invented our own gentle air-drying innovation, so we gave it a special name: Z-TWINTECH®. It’s our way of gently protecting the nutritional benefits of our raw ingredients, making it easy to serve.

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Steam & Dried recipes

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Our new Steam & Dried range is made with our innovative Z-MicroSteam™ method, which combines delicate micro-steaming with gentle air-drying. This creates a light texture cats and dogs love.

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Canned wet food

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Mix it up with our ZIWI canned recipes, full of flavour, nutrition, and essential moisture. Each recipe is packed with meat, organs, bone, and seafood – including our famous New Zealand green mussels.

Freeze-dried boosters

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Superboost their bowl with our Freeze-dried boosters. Each recipe is packed full of nature’s most functional raw ingredients, to support your pet’s health and wellness with an extra boost, naturally.

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Chews, treats & rewards

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Explore the ZIWI range of treats and rewards, as well as our range of chews to support your dog’s dental health and keep them smiling. All chews, treats, and rewards are inspired by your dog’s natural diet.

From our innovative air-dried technology to what we believe in, learn more about what ZIWI stands for

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From our innovative air-dried technology to what we believe in, learn more about what ZIWI stands for

World leaders in pet food technology and nutrition

Learn more about how we made pet food better.

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Our story and ethics

How a company from New Zealand is helping pets around the world live their best ZIWI life.

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Our farms and farmers

Discover New Zealand, where our animals are ethically raised, our fish are sustainably caught, and meet the passionate people behind it all.

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